The Yokohama Rubber Co., Ltd., was established in 1917. In the more than 100 years since its establishment, Yokohama Rubber has faced countless challenges with a constant pioneering and challenging spirit that have enabled it to overcome many difficulties and raise the curtain on new and exciting times. The passion exhibited in all we do stems from the unshakeable spirit of our founders that has become our corporate DNA. Our founders had a strong sense of pride as a Japanese manufacturer and a strong ambition to develop their own high-quality rubber products that would challenge those of the more technologically advanced forerunners in the US and Europe. While the specific words may have changed, the basic philosophy guiding all that we do here at Yokohama Rubber has been a constant: "To enrich people’s lives and contribute to their greater happiness and well-being by devoting our wholehearted energies and advanced technology to the creation of beneficial products." To that end, we will continue taking up the challenge of creating new value and constantly opening up new areas ahead of the times. That DNA has become the core of Yokohama Rubber-ism, while our thoughts result in products that we supply to the world. Yokohama Rubber will continue to take up new challenges energetically and passionately as we change with the times and continue to pioneer unknown territory for the next 100 years.